Facebook Icon Twitter Icon Instagram Icon TouTube Icon

Get the Crew Experience App

Redken

Paula Kent and her hairdresser, Jheri Redding (thus the name ‘REDKEN’) began with three products and an intensive education program for hairdressers about the chemistry of hair and skin. By 1965, Paula had full ownership of Redken Laboratories, based in California. During the ’70s and ’80s, the company was a leader in product technology in the US and abroad. In 1993, L’Oréal purchased Redken and now its headquarters are on 5th Avenue NYC. Today, Redken is a global leader in professional haircare products and services. Redken products are now available in professional beauty salons in over 50 countries.

In 1993, with sales at $160 million, Redken was sold to Cosmair, Inc.

In 2007, Redken was named as one of the “Icons of the American Marketplace” together with 256 other American brands (out of 800 nominations).

Hair Styling

WORK HARD

Maximum Control, added texture, flexible shape without shine

DISHEVEL

Medium Control, undone texturizer, natural finish

SHINE FORM

Mild Control, defining wax for sculpted, shiny hair.

GET GROOMED

Mild Control, weightless style, natural looking finish

MINT FIX

Maximum Control, all day hold, shine

OUTPLAY

Maximum Control, chunky separation, matte finish

MANUEVER

Medium Control, moldable texture, natural looking finish

HIGH RISE

Maximum Control, vertical style, natural finish

Shampoo, Conditioner & Body

MINT CLEAN

Invigorating Shampoo, with protein and peppermint

MINT CLEAN

Invigorating Shampoo, with protein and peppermint

COOL FINISH

Invigorating Conditioner, with protein and peppermint

COOL FINISH

Invigorating Conditioner, with protein and peppermint

SCALP RELIEF

Dandruff Control, Shampoo fir dry, flaking scalp and hair

GO CLEAN

300ml

INTRA FORCE

For natural thinning hair, increases hair in the growth phase

Shampoo 145ml, Toner 145ml, Treatment 125ml

INTRA FORCE – HAIR ADVANCE

Dual action anti hair loss treatment for noticeably thinning hair

Including Shampoo & Toner